Check out my amazing fridge!

This ad is one that I threw in the mix that I don’t believe is too far off from the advertising we see today, which is why I put it in the project, to prove that not all of the advertisements were implying the women should clean and be given cleaning products as gifts. This is an image of a regular family, mother and three children, unloading the groceries. The focus is still on the fridge, as opposed to a lifestyle, which is definitely what current advertisements are aimed at.

Once again though, notice the absence of an adult male figure. It is likely that the woman went and did the grocery shopping, because women make most of the household purchases, while the man was at work making the money. The only thing that could be misconstrued about this ad is the line “There’s always room for one more.” I am going to assume that is about the size of the fridge, since it is advertised as providing extra storage space, but I bet the copywriter realized the double meaning behind it, which in my thoughts is there’s always room for one more child. Perhaps that is just my thoughts when I analyzed this ad though, it could be taken in many different ways. While I don’t think this ad is as vintage as the others, I don’t think it is something that we would see today because of the appliance focus, and not the lifestyle focus.