This is clearly a more current ad and it is from a whole campaign of LG appliances that really are advertising a lifestyle that a consumer can get if they have the product, as opposed to directly selling the product. As you’ll notice, the nature of this ad is much different. A man and woman are dancing in the kitchen in rhythm with those dancing on the fridge television. The first thing I noticed was that an adult male was in the ad, because they are not featured in ads from the 1960s. Males are practically absent in every appliance advertisement, but they are the stars of car ads. One of the things that is different about this ad is that when you first look at it you see the couple dancing, then the product. The product will fit into your schedule and adapt into your life, not the other way around. In the ads from the 1960s the appliances were the stars of the ads with people around them. With this LG ad, it’s all about selling the lifestyle of fun, romance, class and comfort. The homemaker has turned into a woman swept off her feet by Prince Charming.
No comments:
Post a Comment