Saturday, March 8, 2008

Frigidaire Dishmobile…another perfect gift!


Here we have the ad for the Frigidaire Dishmobile, which I believe is a dishwasher that, judging by the illustration in the ad, is movable. The little jingle at the top left says “Holiday from Apron Strings” with music notes, which matches several Christmas carols, thus implying this is another gift that a woman would love to have for Christmas. Once again, it would have been lovely to have one of these, but probably not to receive at Christmas. Also, notice the absence of a man in the ad? It’s a mother having fun with her two children and a mobile dishwasher. That’s unrealistic. Children do not go near dishwashers unless there’s a threat involved. The small image in the bottom right corner shows a young girl emptying the dishwasher. Why isn’t it a little boy? It fits with Hill’s description of a young homemaker, the mom training the young girls to do chores around the home in preparation for when they themselves become homemakers (Hill, 193). Once again, it shows the progress women have made in regards to equality, as well as dropping great hints over the years to men about what NOT to buy as gifts. For that I think all women my age owe a big "thank you" to those brave women before us.

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